Etienne Ledemay is an independent design director based in the south-west of France. In his work, he brings clarity to complexity through a keen eye for detail and a rational, systemic approach. He creates visual identities, websites and print materials for brands, institutions, cultural organisations and agencies.

Trained at Gobelins School Paris, he spent fifteen years working between Paris and London, including eight as lead designer at Spintank. His clients include Arte.tv, The Economist, the Cité des sciences, Arcom, Orange and the Conseil d’État. His practice combines information and interaction design, typographic work, graphic exploration, prototyping and custom-built tools. Pragmatic and precise, it also leaves ample room for imagination.

He defines rules that can live across every medium, from a record sleeve to a website interface. Each stage is shaped in close dialogue with the client, from initial scoping to the delivery of brand guidelines.

Alongside this, he DJs and explores the intersections of music, generative art and AI through personal projects.

Currently available for freelance

Mix

I have been mixing electronic music for twenty years, somewhere between house, techno and trance, with a pull towards the deeper, progressive end.

The mixes above are ones I recorded over the years, grouped in series. Display builds each set around one idea, a percussive take on techno or dub textures. Spotted gathers five finds from the previous month. This is focuses on a single artist or label. I also host Waveform, a one-hour mix show on Wave Radio, every first Saturday of the month at 8pm.

I design the covers too, from travel photographs and visual experiments. The records behind the mixes, bought on Bandcamp since 2017, are mapped in RUNOUT, a data project that links each track to the mixes it appears in.

Archives 2012-22

A selection of projects made between 2012 and 2022, in agencies in Paris and London and as lead designer at Spintank: visual identities, websites, data visualisation and editorial design for brands, media and cultural institutions.

Brave New World website on mobile, homepage with a fashion photograph from the agency portfolioBrave New World website on mobile, agency presentation listing capabilities and partners

↪ Website for the London-based agency Brave New World. 2017, dev Theo Tillberg

Graff website redesign, homepage with an intense yellow diamond ring on a hand
Graff website redesign, product page with yellow diamond earrings and similar jewelsGraff website redesign, editorial page on a cushion-cut yellow diamond
Graff website redesign, editorial page with campaign photographs and a diamond necklaceGraff website redesign, Rhythm collection page with ruby, sapphire and diamond jewels
Graff website redesign, watch page with a black sport watch and its exploded movementGraff website redesign, sport models page with sketches and a black watch
Graff website redesign, bridal jewellery page with engagement ringsGraff website redesign, The Graff Difference page with diamond cuts and related news

↪ Redesign proposal for graff.com. 2016, Brave New World

Private Office app for Rolls-Royce clients, sign-in screen on a phone in front of a Rolls-Royce
Private Office interface for Rolls-Royce clients, My Cars page with Wraith detailsPrivate Office interface for Rolls-Royce clients, luggage collection for the Wraith
Private Office interface for Rolls-Royce clients, personal advisor page with a concept car
Private Office interface for Rolls-Royce clients, event page featuring Lin-Manuel MirandaPrivate Office interface for Rolls-Royce clients, private dinner invitation with Lin-Manuel Miranda
Private Office interface for Rolls-Royce clients, Spirit of Ecstasy editorial articlePrivate Office interface for Rolls-Royce clients, editorial article layout with fashion photographs

↪ Interface and art direction proposal for "Private Office", a high-end personal space reserved for Rolls Royce clients. 2017, Brave New World

Bring the Way website on mobile, green navigation menu

↪ Website for Bring the Way, a consultancy for companies and non-profits. 2022, Spintank

Cabana magazine digital edition, cover screen with a floral fabric pattern
Cabana magazine digital edition, main menu with Magazine, Collaborations, Store and Life sectionsCabana magazine digital edition, full-screen search
Cabana magazine digital edition, Magazine section opener
Cabana magazine digital edition, article cover The art of goldsmithingCabana magazine digital edition, article cover Dinasty with a Tuscan villa garden
Cabana magazine digital edition, article page with serif typographyCabana magazine digital edition, article with photographs of a palazzo interior
Cabana magazine digital edition, Cabana Store homepage with decorative plates
Cabana magazine digital edition, Cabana Store product grid
Cabana magazine digital edition, product page for a set of hand-painted dinner plates

↪ Interface and art direction proposal for the digital edition of Cabana, an Italian design and interiors magazine. Conceived as an e-reader, the site offers an immersive, original exploration of Cabana's baroque universe. 2016, Brave New World

City of Rennes identity proposal, green flag with the new R symbol
City of Rennes identity proposal, the city's current symbolsCity of Rennes identity proposal, the new R symbol in black and white
City of Rennes identity proposal, R symbol in four colours and logos for the city, metropolis and CCAS
City of Rennes identity proposal, logos for the city, metropolis and CCAS
City of Rennes identity proposal, construction of the R symbolCity of Rennes identity proposal, set of pictograms
City of Rennes identity proposal, yellow construction site signage for a metro line
City of Rennes identity proposal, graphic illustrations of city neighbourhoods
City of Rennes identity proposal, poster for Rennes Ville et MétropoleCity of Rennes identity proposal, photograph of a modernist tower and office building
City of Rennes identity proposal, food democracy campaign banner
City of Rennes identity proposal, bold yellow and blue illustrationCity of Rennes identity proposal, handshake forming a heart illustration
City of Rennes identity proposal, covers of three public reports
City of Rennes identity proposal, black tote bag with the R symbolCity of Rennes identity proposal, notebook and business card
City of Rennes identity proposal, stationery folder and letterhead
City of Rennes identity proposal, hanging banners in green, blue and blackCity of Rennes identity proposal, green vertical banner

↪ Unselected proposal for the new identity of the city of Rennes. 2022, Spintank

HOVE brand identity, white logo on blue
HOVE brand identity, construction of the logo symbol from circlesHOVE brand identity, logo concept combining vision and data
HOVE brand identity, logo versions, colour palette and gradients
HOVE brand identity, line drawing and green gradient
HOVE brand identity, logo on a green gradient background
HOVE brand identity, secondary palette and soft gradient
HOVE brand identity, logo on a green and yellow gradientHOVE brand identity, logo on a purple and blue gradient
HOVE brand identity, tagline The rhythm of travelers with a gradient visual
HOVE brand identity, Inter typeface specimen
HOVE brand identity, campaign visual Feeling the rhythm of everyday life
HOVE brand identity, business card and letterhead