Etienne Ledemay is an independent design director based in the south-west of France. In his work, he brings clarity to complexity through a keen eye for detail and a rational, systemic approach. He creates visual identities, websites and print materials for brands, institutions, cultural organisations and agencies.

Trained at Gobelins School Paris, he spent fifteen years working between Paris and London, including eight as lead designer at Spintank. His clients include Arte.tv, The Economist, the Cité des sciences, Arcom, Orange and the Conseil d’État. His practice combines information and interaction design, typographic work, graphic exploration, prototyping and custom-built tools. Pragmatic and precise, it also leaves ample room for imagination.

He defines rules that can live across every medium, from a record sleeve to a website interface. Each stage is shaped in close dialogue with the client, from initial scoping to the delivery of brand guidelines.

Alongside this, he DJs and explores the intersections of music, generative art and AI through personal projects.

Currently available for freelance

Mix

I have been mixing electronic music for twenty years, somewhere between house, techno and trance, with a pull towards the deeper, progressive end.

The mixes above are ones I recorded over the years, grouped in series. Display builds each set around one idea, a percussive take on techno or dub textures. Spotted gathers five finds from the previous month. This is focuses on a single artist or label. I also host Waveform, a one-hour mix show on Wave Radio, every first Saturday of the month at 8pm.

I design the covers too, from travel photographs and visual experiments. The records behind the mixes, bought on Bandcamp since 2017, are mapped in RUNOUT, a data project that links each track to the mixes it appears in.

PCA-Stream

PCA-STREAM is an architecture, interior architecture and urban planning agency, coupled with a research and innovation unit. It works beyond the usual boundaries of city-making, at the crossroads of design, the humanities, the arts and the sciences.

The main challenge was to showcase the architectural work while highlighting the depth of the editorial content and publications produced by its research unit. The interface takes on a resolutely minimalist aesthetic, paired with interactions inspired by streaming platforms (expanding cards). This system creates a rich network of content and encourages smooth, exploratory browsing.

pca-stream.com

Agency: Spintank
Role: Design direction, Interface design
Project team: UX design - Anaïs Humel, Front-end dev - Matthieu Renault, Back-end dev - Anthony Bernard

PCA-STREAM website on a laptop, Think Build homepage with the La Défense skyline
PCA-STREAM website on mobile, Think Build homepage with project listPCA-STREAM website on mobile, project filters by typology
PCA-STREAM website on a laptop, project page for Shake
PCA-STREAM website on mobile, project page with a map and tagsPCA-STREAM website on mobile, project technical sheet and plans
PCA-STREAM website on mobile, Explore editorial section
PCA-STREAM website, Stream research pages with videos and articles
PCA-STREAM website on mobile, team page with portraitsPCA-STREAM website on mobile, team member profile