Etienne Ledemay is an independent design director based in the south-west of France. In his work, he brings clarity to complexity through a keen eye for detail and a rational, systemic approach. He creates visual identities, websites and print materials for brands, institutions, cultural organisations and agencies.
Trained at Gobelins School Paris, he spent fifteen years working between Paris and London, including eight as lead designer at Spintank. His clients include Arte.tv, The Economist, the Cité des sciences, Arcom, Orange and the Conseil d’État. His practice combines information and interaction design, typographic work, graphic exploration, prototyping and custom-built tools. Pragmatic and precise, it also leaves ample room for imagination.
He defines rules that can live across every medium, from a record sleeve to a website interface. Each stage is shaped in close dialogue with the client, from initial scoping to the delivery of brand guidelines.
Alongside this, he DJs and explores the intersections of music, generative art and AI through personal projects.