Etienne Ledemay is an independent design director based in the south-west of France. In his work, he brings clarity to complexity through a keen eye for detail and a rational, systemic approach. He creates visual identities, websites and print materials for brands, institutions, cultural organisations and agencies.

Trained at Gobelins School Paris, he spent fifteen years working between Paris and London, including eight as lead designer at Spintank. His clients include Arte.tv, The Economist, the Cité des sciences, Arcom, Orange and the Conseil d’État. His practice combines information and interaction design, typographic work, graphic exploration, prototyping and custom-built tools. Pragmatic and precise, it also leaves ample room for imagination.

He defines rules that can live across every medium, from a record sleeve to a website interface. Each stage is shaped in close dialogue with the client, from initial scoping to the delivery of brand guidelines.

Alongside this, he DJs and explores the intersections of music, generative art and AI through personal projects.

Currently available for freelance

Mix

I have been mixing electronic music for twenty years, somewhere between house, techno and trance, with a pull towards the deeper, progressive end.

The mixes above are ones I recorded over the years, grouped in series. Display builds each set around one idea, a percussive take on techno or dub textures. Spotted gathers five finds from the previous month. This is focuses on a single artist or label. I also host Waveform, a one-hour mix show on Wave Radio, every first Saturday of the month at 8pm.

I design the covers too, from travel photographs and visual experiments. The records behind the mixes, bought on Bandcamp since 2017, are mapped in RUNOUT, a data project that links each track to the mixes it appears in.

Music Misc

A long-standing passion for mixing and music, channelled into covers, mixtape visuals and art direction for labels: a space where design meets music, to experiment, push boundaries and stay creative.

AI-assisted cover artwork of iridescent hills covered with colourful shrubs
Record cover with a large number 20 and a tracklist on a blue gradientCOSMIC.WAV record cover with orbit diagrams and scattered dots
Three vinyl labels with swirling orange, green and blue patterns
On Request record cover, front with a holographic purple finish and red stickerOn Request record cover, back with tracklist on white
Waveform artwork with black hand-drawn lettering on grey
Waveform EP 01 cover, front and tracklist in coral tones
Waveform EP 03 cover, detail of the Ep 03 circlesWaveform EP 03 cover, detail of the organic black pattern
Waveform EP 03 cover, front and tracklist in pink tones